Official Contest Rules

The “Memorial Cup Getaway” contest (the “Contest”) is sponsored by The Canada Life Assurance Company (the “Sponsor”). The Contest commences at 12:00:01 a.m. (CT) on January 5, 2020 and runs to 11:59:59 p.m. (CT) on April 30, 2020 (the "Contest Period").

  1. HOW TO ENTER:  No purchase necessary.  Where eligible (see “Eligibility” below), you may complete an electronic entry form and submit online via, or download an entry form, from and submit via mail to

Memorial Cup Getaway
49 Bathurst Street
Suite 101
Toronto, Ontario
M5V 2P2

No more than one (1) Contest Entry per eligible person for the duration of the contest.

The Sponsor's servers or those of its service provider are the official time keeping device for this Contest.  This Contest is intended for residents of Canada only, and will be interpreted according to applicable Canadian law.
  1. ELIGIBILITY: To enter the Contest and be eligible to win a Prize (as hereinafter defined) you must:
    1. be a legal resident of Canada; and
    1. have reached the age of majority, according to the laws of the Province or Territory where you reside, on the commencement date of the Contest Period.

Notwithstanding the foregoing, employees of the Sponsor or Experiential Marketing Limited Partnership responsible for overseeing any draws related to the Contest or participating in any committee used to judge Contest Entries or persons with whom they are domiciled are not eligible to win a Prize.
  1. PRIZE:  There is a total of one (1) prize to be won (a “Prize”), consisting of two (2) round-trip economy flights to Kelowna, British Columbia, two (2) nights hotel stay at the Delta Hotels by Marriott Grand Okanagan Resort Kelowna in one (1) standard room, two (2) VIP tickets to the  2020 Memorial Cup Final game taking place between May 21 and May 31, 2020, and $500 in spending money. The approximate retail value of the Prize is $4,500. The Prize is non-transferable and non-exchangeable. Taxes and fees associated with a Prize, if any, are the sole responsibility of the Prize winner. 
  1. Prize Draw:   On May 4, 2020 at 12:00 pm (EST) (the “Draw Date”) in Toronto, Ontario, one (1) individual will be randomly selected from among all eligible Contest Entries to win the Prize. Eligible entrants selected to win the Prize will be contacted by email within three (3) business days of the Draw Date.  The selected entrant will have seventy-two (72) hours (excluding weekends) after being emailed to confirm acceptance of the Prize. If the selected entrant doesn’t accept the Prize, cannot be reached by email for any reason or is unable to correctly answer a skill-testing question (see “Awarding of the Prizes” below), another eligible entrant will be randomly selected from the remaining Contest Entries, and this will continue until the Prize is claimed or there are no more eligible entrants.

The Sponsor will not be responsible for failed attempts to contact a selected eligible entrant. Odds of being selected for a Prize depend on the total number of eligible Contest Entries received during the Contest Period. 
  1. AWARDING OF THE PRIZES: Being awarded the Prize is contingent upon fulfilling all requirements set forth herein. In addition, to receive the Prize, the selected eligible entrant must: (a) correctly answer, unaided, a mathematical skill-testing question; and (b) provide such additional information that the Sponsor deems necessary to meet regulatory requirements.  If the selected eligible entrant incorrectly answers the mathematical skill-testing question or refuses to provide the additional information requested by the Sponsor, he or she will be disqualified and another entrant will be selected via a draw from the remaining Contest Entries, and this will continue until the Prize is claimed or there are no more eligible entrants. 

A selected eligible entrant may also be required to sign a release form (the “Release Form”), confirming compliance with these Official Contest Rules, acceptance of the Prize as awarded, without substitution, and releasing and holding harmless the Released Parties (as hereinafter defined) from any and all claims, expenses or liabilities in connection with the Prize or the Contest. The Release Form (where applicable) must be returned within the time period specified on the Release Form or the Prize may be forfeited.

No more than one (1) Prize will be awarded as part of the Contest.  In the event that production, technical, seeding, programming or any other reasons cause more than one (1) Prize to be available or claimed, the Sponsor reserves the right to award only one (1) Prize as set forth in these Official Contest Rules by a random drawing.

The Prize will be delivered to the relevant winner’s specified address within two (2) weeks of such eligible entrant being declared a winner and providing the Sponsor with a completed Release Form (if required).  If it is not possible to deliver the Prize within two (2) weeks the Prize will be delivered as soon as reasonably possible.
  1. RELEASE: By entering the Contest or accepting the Prize each entrant agrees to: (a) fully and unconditionally comply with and be bound by these Official Contest Rules and the decisions of the Sponsor or the Contest judges which are binding and final in all matters relating to this Contest; and (b) release and hold harmless the Sponsor, contest coordinators/administrator, and their affiliated and related companies, their dealers, and their respective shareholders, directors, officers, employees, agents, representatives, successors and assigns, and, if applicable, their respective advertising or promotion agencies (collectively, the “Released Parties”) from any and all claims, expenses or liabilities in connection with the Prize, the Contest or any use made by a Released Party of entry material submitted by an entrant (including a Contest Entry) or used as the basis of a Contest Entry. Contest Entries become the sole property of the Sponsor.
  2. PUBLICITY AND PERSONAL INFORMATION: By entering the Contest or accepting the Prize, each entrant consents to the use of his or her Contest Entries, name, address and photograph without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest.  In addition, by entering the Contest or accepting the Prize, each entrant consents to the collection, use and disclosure by the Sponsor, its agents or representatives of such entrant’s personal information for the following purposes: (a) administering (including, without limitation, in submitting any filing required in connection with the Contest with a regulatory body and identifying the entrant) and publicizing the Contest; (b) detecting and protecting the Sponsor, its affiliates, and other third parties against error or fraud and other illegal activity; (c) as may be necessary for tax reporting purposes; (d) as otherwise disclosed to the entrant and for which the Sponsor obtains the entrant’s consent; and (e) as permitted or required by law, all without payment or consideration.
Any questions regarding the Sponsor’s privacy policy should be addressed to: Chief Compliance Officer, The Canada Life Assurance Company, 330 University Avenue, Toronto, Ontario, Canada M5G 1R8.
  1. INTELLECTUAL PROPERTY RIGHTS:  With respect to any Contest Entry or any material used as the basis of a Contest Entry, the entrant agrees that all such Contest Entries become the sole property of the Sponsor and the entrant irrevocably waives all right to same. 
  1. LIMITATION OF LIABILITY:  The Released Parties are not responsible for any loss, damage or claims caused by or resulting, directly or indirectly, from the Contest or acceptance of the Prize, including without limitation loss, damage or claims that result, directly or indirectly, from: (a)  injury, loss, or damage of any kind resulting from an entrant’s participation in the Contest; (b) entrants which fail to comply with these Official Contest Rules (with the Contest Entry or Contest Entries of all such entrants being void for the purpose of the Contest); (c) any incorrect or inaccurate information, whether caused by an entrant, printing errors or by any of the equipment, software or programming associated with or utilized in the Contest; (d) technical failures of any kind, including, but not limited to, malfunctions, interruptions, or disconnections in phone lines or network hardware or software or any injury or damage to an entrant's or any other person's computer related to or resulting from downloading any material related to the Contest; (e) unauthorized human intervention in any part of the entry process or the Contest; (f) technical or human error which may occur in the administration of the Contest or the processing of Contest Entries; (g) Contest Entries that the Sponsor deems, in its sole discretion, to be offensive, inappropriate or not in keeping with the spirit of the Contest or these Official Contest Rules (with all such Contest Entries, as applicable, being void for the purpose of the Contest); (h) Contest Entries that infringe or violate applicable law, including laws respecting trademarks, copyright or trade secrets (with all such Contest Entries being void for the purpose of the Contest); or (i) failure to pay any taxes related to the Prize. If for any reason an eligible entrant's Contest Entry is erroneously deleted, lost, or otherwise destroyed or corrupted, an eligible entrant's sole remedy is another Contest Entry, as applicable, if permitted by the Sponsor in its sole discretion.

Entry materials/data that have been tampered with or altered are void. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Contest Rules or in an unsportsmanlike or disruptive manner (including, without limitation, submitting an excessive (as determined by the Sponsor in its sole discretion) number of Contest Entries, whether through technological means or otherwise).  Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Contest Rules shall not constitute a waiver of that provision.
  1. LITIGATION:  For Quebec residents only, any litigation respecting the conduct or organization of a publicity Contest in Québec may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a Prize may be submitted to the Régie des alcools, des courses et des jeux only for the purpose of helping the parties reach a settlement. Fees under Quebec law have been paid.
  1. MODIFICATION AND TERMINATION:  The Sponsor reserves the right, for any reason, to terminate or suspend this Contest or to amend the Official Contest Rules at any time and in any way without prior notice, with the consent of the Régie des alcools, des courses et des jeux where required.

© The Canada Life Assurance Company, 2019 (Canada Life), all rights reserved. Any modification of this document without the express written consent of Canada Life is strictly prohibited.